I'm Shafeeq EK, a digital marketer interested in how businesses grow, how people make decisions, and how digital channels work together to support meaningful business outcomes.
Based in Kerala, India · Open to opportunities across the GCC
2,000+ → 5,500+
Instagram followers · IPH Books
600%+
Increase in WhatsApp orders · Client-reported
STRATEGY + EXECUTION
Connecting business goals, audience needs and digital marketing activities.
I'm Shafeeq EK, a digital marketer from Kerala, India, interested in the intersection of business, consumer behaviour and digital growth. My approach to digital marketing starts with understanding the business: its goals, its customers, its market position and the challenges standing between it and sustainable growth.
I work across digital marketing strategy, paid and organic marketing, social media management, content planning, customer acquisition, website optimisation and personal branding. Rather than viewing these as isolated activities, I look at how they connect across the customer journey, from discovering a brand to taking action.
My practical experience includes working with IPH Books on digital marketing and growth, contributing to customer acquisition and campaign optimisation at Terdangle, and building ProperLin, a service focused on LinkedIn profile optimisation and personal branding. At IPH Books, my work included website SEO and conversion optimisation, social media content review and influencer collaborations. The business reported a substantial increase in WhatsApp orders during the engagement.
My academic background in psychology adds another perspective to my marketing work. Understanding human behaviour, motivation, perception and decision-making can help marketers ask better questions about audience needs, messaging and the customer experience. I see psychology as a useful foundation for marketing decisions, not a substitute for testing and performance data.
I'm also a multilingual communicator, with knowledge of Malayalam, English, Arabic, French, Hindi and Urdu. Language and localisation matter because a message that works for one audience may not communicate the same meaning to another. This perspective is particularly relevant when working with diverse audiences and businesses exploring opportunities across the Gulf Cooperation Council (GCC) region.
I completed a six-month AI-Integrated Digital Marketing course at HACA, Calicut, and continue to develop my practical skills across digital platforms, analytics, content workflows and AI-assisted marketing. I'm interested in opportunities where I can combine business understanding, creative thinking, audience insight and execution to contribute to measurable growth.
I'm open to digital marketing opportunities across the GCC, including roles in digital marketing, social media, performance marketing and growth, as well as selected projects with businesses seeking a thoughtful, business-first approach to their online presence.
VIEW EXPERIENCERoles are listed as supplied, including positions that run at the same time.
Lead and contribute to digital marketing activities spanning social media, content, paid advertising, influencer collaborations and e-commerce growth.
Work across customer acquisition, lead generation, Meta Ads campaigns, audience research, customer journeys, funnel planning, A/B testing and performance reporting.
Building a service focused on LinkedIn profile optimisation, personal branding, professional positioning and one-to-one guidance.
Contributing to an AI-assisted digital marketing and branding initiative for businesses, with an interest in practical growth strategies and marketing workflows.
Work on Malayalam subtitle quality control, localisation, timing, synchronisation and linguistic accuracy.
Conducted research, wrote content, fact-checked information and supported editorial workflows.
A selection of businesses, brands and initiatives I have worked with or built. Each link opens the live website or profile.
DIGITAL MARKETING · WEBSITE OPTIMISATION
Worked closely with IPH Books on its digital presence, including website SEO and conversion optimisation, social media content review and influencer collaborations.
DIGITAL MARKETING · CUSTOMER ACQUISITION
Experience across online marketing activities, including campaign management, audience research, customer acquisition and marketing optimisation.
LINKEDIN · PERSONAL BRANDING
A personal branding service focused on LinkedIn profile optimisation, professional positioning and helping people communicate their value more clearly.
DIGITAL MARKETING · BRANDING
An AI-assisted digital marketing and branding initiative focused on helping businesses strengthen their online presence.
Digital marketing is more than a collection of channels. These are the areas I work across to help businesses build visibility, connect with audiences and improve their online presence.
Connecting business objectives, audience research, customer journeys and channel planning into a coherent digital marketing approach.
DISCUSS THISWorking with paid campaigns, audience targeting, creative testing and performance monitoring as part of a wider marketing strategy.
DISCUSS THISPlanning social content, managing digital channels, strengthening brand communication and creating content aligned with business goals.
DISCUSS THISReviewing website structure, landing pages and customer journeys to identify opportunities for better usability, search visibility and conversion.
DISCUSS THISSupporting search visibility through website reviews, SEO improvements, content structure and local business presence.
DISCUSS THISHelping professionals communicate their value through LinkedIn profile optimisation, positioning, keyword alignment and content strategy.
DISCUSS THISAreas of practice. Depth of experience varies across them.
I'm open to digital marketing opportunities across the GCC and selected projects with businesses looking to strengthen their online presence. If you're hiring, exploring a collaboration or planning your next stage of growth, get in touch.