Paid Ads – Meta & Google for Small Businesses | Shafeeq EK
Paid Advertising · Meta & Google

Stop waiting for customers.
Go find them.

Organic growth takes time. Paid ads put your business in front of the right people immediately — on Facebook, Instagram, and Google. I either set everything up and teach you to run it yourself, or my team manages it all for you.

📘 Facebook Ads
📸 Instagram Ads
🔍 Google Search Ads
Option 1
🛠️ Setup + Training
I set up your ad account, pixel, and first campaign — then teach you how to run it yourself going forward.
Full setup Pixel installed First campaign live You learn to manage
Option 2
🚀 Fully Managed Ads
My team runs your ads every month — strategy, creatives, targeting, testing, and monthly reporting. You just check the results.
We run everything Monthly reporting Ongoing optimisation A/B testing
📘 Meta Ads (Facebook & Instagram)
🔍 Google Search Ads
🎯 Audience targeting & research
✍️ Ad copy & creatives included
📊 Monthly reporting
Two Ways to Work Together

Choose the option that
fits your situation

Some business owners want to learn and stay in control. Others want it handled for them completely. I offer both — and can advise which is right for you on a free call.

Setup + Training 🛠️
I set it up. You run it.
Perfect for business owners who want full control of their ads — but need an expert to build the foundation correctly.
Facebook & Instagram ad account setup
Meta Pixel installed on your website
Google Ads account & Search campaign setup
Audience targeting & research done for you
First ad copy & creatives written & designed
Campaign strategy & structure explained
Training session — how to manage & optimise
Landing page advice to improve conversions
💡 Best for: Business owners who want to understand their ads, stay hands-on, and manage day-to-day themselves after a proper setup.
Enquire About Setup →
Fully Managed 🚀
We handle everything.
My team runs your ad campaigns every month — strategy, creatives, testing, and optimisation. You focus on your business.
Full account & campaign setup (if needed)
Monthly campaign strategy & planning
Ad copywriting & creative production
Audience research & targeting every month
A/B testing — we find what works best
Ongoing optimisation based on real data
Landing page advice for better conversions
Monthly report — clear, simple, no jargon
💡 Best for: Busy business owners who want results from ads without spending time learning or managing campaigns themselves.
Enquire About Managed Ads →
Platforms

Two platforms, one
joined-up strategy

Meta and Google work differently — and I use both together to reach your customers at the right moment, on the right platform.

Meta Ads (Facebook & Instagram)
Meta ads are best for building awareness and reaching people who don't know you yet. I target your ideal customer by location, interests, age, and behaviour — and serve them ads on both Facebook and Instagram simultaneously.
Facebook Feed Instagram Feed & Stories Reels Ads Retargeting Lookalike Audiences
Google Search Ads
Google Search ads reach people at the exact moment they're searching for what you offer. When someone types "home baker near me" or "nutritionist in Malappuram" — your business appears at the top of the results.
Search Campaigns Local Targeting Keyword Research Ad Extensions Conversion Tracking
What's Included

Everything needed to
run ads that actually work

Whether setup-only or fully managed, every engagement includes the full foundation — not a half-done job.

⚙️
Ad Account & Pixel Setup
Your Facebook Business Manager, ad account, and Meta Pixel set up correctly from the start — so you can track every click, lead, and purchase from day one.
🗺️
Campaign Strategy & Planning
A clear plan for which campaign type to run, what objective to choose, how much to spend, and what results to expect — tailored to your business and budget.
✍️
Ad Copywriting & Creatives
Ad copy written with sales psychology — headlines that stop the scroll, body text that builds desire, and a clear call to action. Creative direction and design guidance included.
🎯
Audience Targeting & Research
Deep research into who your best customers are — their age, location, interests, and online behaviour — so your ads reach the people most likely to actually buy from you.
🧪
A/B Testing & Optimisation
We test different ad variations, audiences, and creatives — then put more budget behind what's working and cut what isn't. Your ads get better every month. (Managed plan only.)
🌐
Landing Page Advice
Even the best ad won't convert if the page people land on is confusing. I review your landing page and tell you exactly what to fix to turn more clicks into actual customers.
📊
Monthly Reporting
A simple, clear monthly report showing how your ads performed — reach, clicks, leads, and spend. No confusing dashboards, just the numbers that matter. (Managed plan only.)
🧑‍🏫
Training (Setup Plan)
After the setup is complete, I walk you through how to manage your campaigns — how to read the data, adjust your budget, and optimise your own ads going forward.
How It Works

From zero to live ads
in simple steps

📞
Free Strategy Call
We discuss your business, your target customers, your budget, and which option — setup or managed — suits you best.
🔎
Research & Planning
I research your audience, competitors, and keywords — then build the campaign strategy and write the ad copy.
🚀
Setup & Launch
Account setup, pixel installation, campaign build, and your first ads go live — everything tested before spending a rupee.
📈
Manage or Train
For managed: we optimise monthly and report back. For setup: I train you to run it and you're in control from here.
Questions & Answers

Things people usually ask me

My service fee and your ad spend are separate. Your ad budget goes directly to Meta or Google — I don't take a cut of it. For small businesses in Kerala, a starting budget of ₹3,000–₹10,000 per month on ad spend is usually enough to see meaningful results. We discuss the right budget for your specific goals on the free call.
It depends on your business. Meta Ads are great for building awareness and reaching people who don't know you yet — especially for visual businesses like food, beauty, and fashion. Google Search Ads are powerful when people are actively searching for your service. Many businesses benefit from using both together. I'll advise which is right for you on the free call.
With the setup plan, I build everything correctly, get your first campaign live, and then train you to manage it going forward — you stay in control. With fully managed, my team handles all of it every month — strategy, ads, testing, reporting. You don't need to learn or do anything except review the monthly report.
Not necessarily. For Meta Ads, you can send people directly to your Instagram profile, a WhatsApp chat, or a simple landing page. For Google Search Ads, a basic website or landing page is recommended. If you don't have one, I can advise on the simplest way to get something live quickly.
Paid ads can start generating results within the first few days of going live — much faster than organic content. The first 1–2 weeks are a learning phase where the algorithm optimises delivery. After that, performance typically improves week by week as we gather data and refine the targeting and creative.
Pricing depends on the platforms, scope, and whether you choose setup-only or fully managed. I don't use fixed packages because every business has different needs. Book a free call and I'll give you a clear, honest quote with no hidden costs.
🎯

Ready to start getting customers
from paid ads?

Book a free 30-minute call. I'll look at your business and tell you exactly which platform, which option, and what budget makes sense for you — no obligation.